She Strengthens

The Hidden Cost of Beauty

As I sat down to write about the expenses I’ve had to cut from my life to achieve financial stability, a staggering realization hit me: I’ve spent nearly $1,000 on nail care alone this year. The thought made me queasy, and I couldn’t help but think of all the other things I could’ve bought with that money – like plane tickets or a luxury wallet.

A Habit of Self-Indulgence

Before this year, I only got professional manicures on special occasions. But after discovering gel manicures, I found myself getting them done almost monthly, shelling out $30 to $70 each time. It wasn’t until I started doing my own nails two months ago that I realized the appeal of professional manicures was largely superficial. My life hasn’t changed one bit since switching to DIY nails. I used to justify these expenses by telling myself I saved money on other beauty routines, like hair dyeing or salon visits. But looking back, I should’ve invested in more meaningful things.

The Pressure to Conform

So, why do I feel the need to indulge in these beauty rituals? Part of it is aesthetic; I enjoy picking out nail colors or styling my hair in a way that makes me feel confident. But there’s also a deeper, societal pressure at play. From Disney Princesses to airbrushed CEOs on business book covers, women are often told that their physical appearance is a significant part of their value. In many industries, being presentable and feminine is seen as a key to success.

The Unspoken Cost of Femininity

Maintaining an image of elegance and sophistication through expensive beauty routines and an ever-changing wardrobe seems to be an unspoken requirement for female success. We’re led to believe that our rise to the top will be greatly aided by our designer handbags or perfectly exfoliated faces. I’m not alone in viewing the cost of elaborate beauty treatments as an occupational expense. If I want to be successful, I have to fit a certain mold – the effortlessly chic woman on Instagram with the perfect nails and outfit.

A Double Standard

While men also face pressure to dress for their jobs, their routines are often more straightforward. They may invest in a new suit or trips to the barber, but their beauty regimens are not as all-consuming. Women, on the other hand, can spend their entire income on beauty treatments and still feel like they’re not doing enough.

Breaking Free from the Cycle

It’s time to recognize that the auxiliary costs of being a woman are as much in our heads as they are real investments in our future. While clothes and beauty routines can make a difference in certain situations, no lifestyle should cost an exorbitant amount of money. It’s time to reevaluate our priorities and focus on what truly matters.