She Strengthens

Staying Ahead in the Game: The Power of Continuous Learning

In today’s fast-paced professional landscape, staying relevant requires a commitment to ongoing learning and development. For entrepreneurs, this means being willing to adapt and acquire new skills quickly. Emily Cunningham, co-founder of True Moringa, shares her inspiring story of how she leveraged online resources to take her business to the next level.

From Bootstrapping to Brilliance

As the driving force behind True Moringa, a clean beauty brand dedicated to empowering small farmers in Ghana, Emily knew that mastering new skills was essential to success. With a focus on connecting farmers to the global market for moringa oil-based products, Emily and her co-founder Kwami Williams had to navigate the complexities of agriculture, manufacturing, branding, and beauty.

The Catalyst for Change

When the need arose to redesign their e-commerce website, Emily saw an opportunity to upskill and take the project in-house. By doing so, she could provide customers with a seamless educational and shopping experience, while showcasing the story of True Moringa’s work with Ghanaian farmers. With limited budget and resources, Emily embarked on a journey to learn coding and web design.

Unlocking Online Resources

Emily’s learning process was fueled by online tutorials and courses. She relied on W3schools.com for basic HTML and CSS skills, and explored courses on coding logic and computer science. Whenever she hit a roadblock, she searched for new tutorials to guide her through the process.

Real-World Learning

Emily’s experience highlights the differences between traditional academic learning and real-world, goal-oriented learning. With a clear objective in mind, she found the process more satisfying and motivating. The end result was a functional website that helped introduce new customers to moringa oil and generated revenue for the farming families they serve.

Overcoming Challenges

The journey wasn’t without its obstacles. Emily faced difficulties in imagining the website’s design and user experience. Her advice? Start by drawing out ideas on paper, creating a Pinterest board for inspiration, and using tools like whattheme.com to analyze other websites.

Empowerment Through Learning

Learning to code has given Emily the confidence to tackle future coding issues and know where to seek help. She believes that coding and web design skills are essential for entrepreneurs, as they provide a practical toolset and exercise in logical thinking.

Advice for Aspiring Learners

For those looking to add new skills to their repertoire, Emily recommends starting small and exploring online resources. Choose a project that excites you, and don’t be afraid to ask for help. With persistence and dedication, anyone can acquire new skills and stay ahead in the game.