She Strengthens

The Unspoken Truth About Fashion Blogging

As a fashion blogger, I’ve learned that creating a successful online presence requires more than just a passion for style. It demands a deep understanding of personal finance and responsible spending habits. My journey began in 2015, and I quickly realized that building a fashion blog without a solid financial foundation can lead to financial ruin.

The Early Days: A Recipe for Disaster

In the beginning, I thought I could outsmart my finances by buying second-hand items and styling them in creative ways. However, as my blog grew, so did my shopping habits. I found myself tempted by trendy pieces and luxury brands, and before I knew it, I was drowning in credit card debt. The worst part? I was oblivious to the danger signs.

The Turning Point: Taking Control of My Finances

It wasn’t until I met my husband and started working with financial expert Dave Ramsey that I began to transform my financial habits. We created a budget together, and I learned to prioritize my spending. It wasn’t easy, but it was a crucial step in taking control of my finances.

The Hidden Costs of Fashion Blogging

As I reflect on my journey, I’ve identified nine key areas where fashion bloggers can easily get caught in a financial trap:

1. Keeping Up with Trends

Social media can fuel our shopping addictions, making it tempting to buy the latest must-haves. To combat this, I now plan my content in advance using a master editorial calendar.

2. Creating an Archive of Outfits

I used to feel pressure to showcase a diverse range of outfits, but I’ve learned that organization and visibility are key. A closet overhaul helped me realize I already had a wealth of outfits at my disposal.

3. Getting Brands to Notice Me

I once believed that buying products from brands I admired would increase my chances of collaboration. However, I now know that it’s essential to align my purchases with my editorial calendar.

4. Attending Events

Fashion events can be costly, and I’ve learned to be selective about which ones I attend. I also prioritize saving up for events and avoiding last-minute expenses.

5. Paying for Online Classes

While online classes can be beneficial, they can also be a financial drain. I now stick to a budget of $20 or less per class and ensure I finish each course before signing up for new ones.

6. Blogger Discounts

While discounts from brands can be tempting, I’ve learned to resist the urge to buy unless it aligns with my editorial calendar.

7. Paying for Advertisement and Followers

I once experimented with Google Adwords and Facebook ads, but I quickly realized the cost was unsustainable. I’ve also learned to avoid loop giveaways, which can be a pricey way to gain followers.

8. Fresh Content = Fresh Purchases

When creative blocks strike, it’s tempting to buy new items to spark inspiration. However, I now default to my editorial calendar to ensure I don’t run out of topics to write about.

9. Paying for Expensive Photography

Finding the right photographer can be challenging, but I’ve learned to prioritize quality over price. I’ve worked with multiple photographers to find the one who understands my visual aesthetic and fits my budget.

In conclusion, building a successful fashion blog requires more than just a passion for style. It demands a deep understanding of personal finance and responsible spending habits. By being mindful of these hidden costs, fashion bloggers can avoid financial pitfalls and build a sustainable online presence.