She Strengthens

The Surprising Truth About Our Beauty Habits

As we navigate the world of beauty and self-care, it’s easy to get caught up in the latest trends and must-have products. But have you ever stopped to think about just how much you’re spending on your daily beauty routine? We asked nine women to tally up the cost of their makeup collections and daily routines, and the results might surprise you.

Amanda’s Story: From Skincare Novice to Makeup Maven

Amanda, 24, has come a long way from her college days of using harsh soap on her face. Now, she’s developed a thoughtful skincare routine and curated makeup collection that totals $701. Her daily routine costs $247, with high-end products like Clarisonic and Josie Maran making the cut. Amanda’s most expensive product? A $130 Clarisonic Mia 2.

The Common Thread: Investing in Quality

From Amanda to Miranda, our participants had one thing in common: a willingness to invest in quality products that work for them. Whether it’s a $40 Anastasia Beverly Hills glow kit or a $26 Kat Von D concealer, these women are willing to spend money on products that deliver results.

The Median Spend: $20 Per Product

After crunching the numbers, we found that the median spend per product was around $20. Some women, like Lindsey, were comfortable spending upwards of $56 on a single eyeshadow palette, while others, like Fawn, opted for more affordable options from ELF and NYX.

The Power of Self-Care

For many of our participants, their makeup collections were more than just a bunch of products – they represented a form of self-care and self-love. Whether it’s Abaigh’s Ole Henriksen truth serum or Olivia’s beloved l’Oreal face powder, these products brought a sense of confidence and joy to their daily routines.

The Takeaway: It’s All About Perspective

In the end, it’s not about how much you spend, but about what works for you. Whether you’re a makeup newbie or a seasoned pro, it’s all about finding products that make you feel good and taking care of yourself in the process. So go ahead, treat yourself to that new eyeshadow palette or skincare serum – you’re worth it.