She Strengthens

Embracing Emotional Decision-Making: Why Feelings Matter

As I sit here with my furry companion, Barney, by my side, I’m reminded that decision-making is not always a rational process. Barney, a senior and disabled chocolate cockapoo, brings joy and companionship to my life, but he’s also a costly addition to my household. With a thyroid condition and requiring regular care, many would question my decision to adopt him, especially considering my substantial student loan debt.

The Power of Feelings in Decision-Making

However, I’d argue that my decision to adopt Barney was not solely based on financial calculations. It was driven by my feelings about love, self-care, and companionship. Research suggests that emotions play a crucial role in our decision-making processes. Neuroscientist Antonio Damasio’s study on brain lesions found that individuals without emotions were incapable of making decisions, despite their rational abilities.

Feelings as a Crucial Component of Life Regulation

Damasio’s findings highlight that feelings constitute a vital part of our decision-making mechanisms. They are “mental experiences of body states” that enable us to make choices that align with our values and goals. Without feelings, we wouldn’t have the drive to pursue art, science, technology, or moral philosophy.

Rethinking the Role of Emotions in Decision-Making

Historically, biologists believed that emotions hindered our ability to make rational decisions. However, I argue that emotions can actually improve our decision-making by considering our values and personal preferences. By acknowledging the importance of feelings, we can make more informed, values-driven choices that bring us happiness and fulfillment.

Stop Apologizing for Being Human

As personal finance bloggers, we often apologize for not being our cheapest selves. We feel guilty for spending money on things that bring us joy, fearing judgment from others. But I say, it’s time to stop apologizing for being human. Our feelings matter, and it’s okay to prioritize them in our decision-making processes.

Living Well, Not Just Living Frugally

Our purpose in life is not to accumulate wealth or possessions, but to live well. By embracing our emotions and values, we can make decisions that align with our goals and aspirations. So, the next time you’re faced with a decision, remember that your feelings are not obstacles to success, but the driving force behind your choices.

About the Author

Jennifer Chan is a lawyer and blogger who explores the intersection of work, money, and happiness. She resides in Toronto, Canada, with her girlfriend, rabbit, and deaf and blind cockapoo, Barney.