She Strengthens

Navigating Uncertainty: How Women Entrepreneurs Are Adapting to a Chaotic Year

As we reflect on the challenges of 2020, it’s clear that this year has been a transformative period for many of us. From lost income to managing family life while working from home, the pandemic has forced us to reevaluate our relationships with work, loved ones, and ourselves.

Reevaluating Day-to-Day Habits

We spoke with six women entrepreneurs who have had to adapt their daily habits to survive this year. Their stories offer valuable insights into how they’re changing their approach to work and money.

Andrea Travillian, President of Aspirify, Inc.

To cope with the emotional toll of the pandemic, Andrea prioritized her morning ritual, which includes meditation and journaling. This mindfulness practice allows her to focus on her business without getting bogged down by stress. She also took a step back to reassess her business strategy, making adjustments to ensure she could continue to move forward despite the uncertainty.

Danielle Bayard Jackson, Founder, TELL Public Relations

Flexibility and transparency have been key to Danielle’s survival during this time. She implemented an away message system to manage client expectations and introduced quick video updates instead of lengthy emails. This personal touch has helped her build stronger relationships with her clients, who appreciate the innovative approach.

Annabel Gatto, Co-Founder/CEO at Suitably

When the pandemic hit, Annabel made the tough decision to pull back on marketing initiatives and focus on supporting her community. This bold move allowed her to conserve capital and provide valuable resources to her customers. She shares her tips for navigating chaos, including staying true to her purpose, embracing change, and maintaining a growth mindset.

Lynn Power, Co-Founder & CEO of MASAMI

Lynn turned to daily yoga to find balance and focus in a world that feels like groundhog day. She also prioritized one-on-one check-ins with her team, recognizing that everyone handles stress differently. By banding together with other female founders, she’s found invaluable support and opportunities for collaboration.

Lacey Kaelan, Co-Founder and Partner, Casting Depot

Running a remote business can be tough, but Lacey has found that maintaining a strict schedule and healthy eating habits helps her stay focused. By prioritizing self-care, she’s better equipped to tackle the challenges of entrepreneurship.

Kristen Shenk, Founder + Creative Director, MLTI NYC

When Kristen’s business slowed down, she saw an opportunity to get organized and prioritize projects that had fallen by the wayside. She redesigned her website, built out lists of prospective clients, and took time to refine her business’s purpose and goals. This period of reflection also prompted her to recenter herself and prioritize her own health and well-being.

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