She Strengthens

Building a Successful Business: Proven Strategies from Women Entrepreneurs

When it comes to achieving success as an entrepreneur or freelancer, one thing is clear: attracting and retaining clients or customers is crucial. But how do you do it, especially when you’re just starting out? We spoke with nine remarkable women entrepreneurs who shared their most effective tactics for growing their businesses and landing clients.

Optimize Your Online Presence

Steffa Mantilla, founder of Money Tamer, emphasizes the importance of search engine optimization (SEO) to attract clients without breaking the bank. By structuring your website and blog posts to rank organically, you can drive traffic to your site and showcase your expertise.

Create a Professional Website

A sleek, user-friendly website is essential for any business. With Squarespace, you can easily create a customized website that reflects your brand and showcases your products or services. Plus, with features like online booking and scheduling, you can streamline client interactions and make it easy for them to work with you.

Craft a Flawless Email Strategy

Tenin Terrell, founder of Fashion Works and CMO2Go, stresses the importance of email marketing. By sending targeted, personalized emails that address clients’ pain points, you can build trust and establish yourself as an authority in your field.

Develop a Product That Speaks to Your Audience

Olamide Olowe, owner of Topicals, credits her brand’s success to creating products that genuinely resonate with her audience. By building a community and understanding their needs, you can develop products that meet their needs and foster loyalty.

Produce Valuable Content

Latasha James, founder of James + Park LLC, attributes her success to creating high-quality content that educates and informs her audience. By showcasing your expertise through blog posts, videos, or social media, you can establish yourself as a thought leader and attract potential clients.

Perfect Every Detail

Jing Gao, founder of Fly By Jing, believes that attention to detail is key to building a loyal customer base. By perfecting every aspect of your product or service, you can demonstrate your passion and commitment to quality.

Prioritize Customer Satisfaction

Kennedy McDaniel, CEO of Banting, emphasizes the importance of nurturing relationships with customers. By understanding their needs and providing exceptional service, you can build trust and retain clients.

Engage with Your Customers

Erma Williams, owner of The Pomade Shop, stresses the importance of engaging with customers in person. By attending community events and networking, you can build relationships and establish yourself as an authority in your field.

Master the Art of Cold Pitching

Amanda A. Kostro Miller, freelance copywriter, offers tips for warming up cold pitches. By leading with enthusiasm and highlighting the benefits of working with you, you can establish a connection with potential clients and showcase your value.

If you’re ready to take your business to the next level, start by building a professional website with Squarespace. With its user-friendly interface and customizable templates, you can create a site that showcases your brand and attracts clients. Plus, with features like online booking and scheduling, you can streamline client interactions and make it easy for them to work with you. Head to Squarespace.com to get started, and don’t forget to use our offer code “FINANCIALDIET” for 10% off your first website or domain.