Breaking the Rules to Grow Your Business
Meet Jennifer Spivak, CEO and Founder of The AdGirls Agency, a high-vibe Facebook Ads squad that has helped hundreds of businesses generate millions of dollars on Facebook and Instagram. Jennifer shares her personal journey of transformation from freelancer to CEO, highlighting the leadership lessons she learned along the way.
Growing a Team and Shifting Mindset
Jennifer’s agency grew from 5 to 12 employees during the pandemic, thanks to her innovative hiring process. She discusses the struggles of shifting her mentality from entrepreneur to CEO and provides tips on how to make the mindset shift to grow a team.
The Secret to a 7-Figure Year
Jennifer reveals the experiment behind her first 7-figure year, which involved breaking the rules and doing things differently. She emphasizes the importance of tuning in to oneself and ditching traditional business advice in favor of what feels aligned and authentic.
Simplifying Facebook Ads
Jennifer debunks the myth that Facebook ads need to be complex and wild. She argues that a basic foundation of having an offer that people want and knowing the right messaging is what makes Facebook ads work. Ads are just a channel, and getting them in front of the right people is a relatively simple process.
How Much to Spend on Facebook Ads
Jennifer stresses that the amount of money required for Facebook ads depends on a person’s goals and revenue potential. She recommends starting with a minimum budget of $2,000 per month, which allows for flexibility and testing.
Final Words of Wisdom
Jennifer’s parting advice is to be willing to break all the rules and lean into what feels super aligned with who you are. By doing so, you can shorten the path to success and attract the right clients without trying.
Key Takeaways
- Break the rules and do things differently to grow your business
- Simplify Facebook ads by focusing on the basic foundation of having an offer that people want and knowing the right messaging
- Start with a minimum budget of $2,000 per month for Facebook ads
- Be willing to continuously break the rules and lean into what feels aligned with who you are to shorten the path to success
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