She Strengthens

30 Low-Cost or Free Marketing Ideas to Grow Your Business

Are you struggling to market your business? You’re not alone. Many entrepreneurs face this challenge, but there are numerous ways to get the word out about your product or service without breaking the bank. Here are 30 low-cost or free marketing ideas to help you grow your business.

Social Media Marketing

1. Post on Instagram, Facebook, LinkedIn, and Twitter
2. Use Instagram Stories and Facebook Live
3. Share content in LinkedIn groups and Facebook groups related to your industry
4. Utilize Pinterest for visual marketing

Networking and Outreach

5. Private message your LinkedIn connections and Instagram followers
6. Reach out to friends and family for referrals
7. Join Facebook groups with your target market and participate in discussions
8. Connect with people who have podcasts with your ideal clients
9. Ask friends and family for referrals

Content Marketing

10. Write a blog post
11. Upload a video to YouTube
12. Create a podcast or guest on someone else’s podcast
13. Write a guest post for another website

Email Marketing

14. Send an email to everyone in your email contacts list
15. Learn Facebook or Instagram ads

Local Marketing

16. Reach out to your local radio or TV station or press with a relevant topic idea
17. See what events are happening in the next two weeks locally and see if you can sponsor or speak at those events
18. Create your own virtual event or webinar

Referral Marketing

19. Ask happy customers for referrals
20. Offer incentives for referrals

Partnerships

21. Partner with complementary businesses
22. Collaborate with influencers in your industry

Optimize Your Website

23. Optimize your website for search engines
24. Use Google Analytics to track your website traffic

Utilize Free Resources

25. Use free graphic design tools like Canva
26. Utilize free social media scheduling tools like Hootsuite

Get Creative

27. Host a contest or giveaway
28. Create a viral video