Breaking Down Barriers: Women in Digital Marketing Share Their Success Stories
In a field traditionally dominated by men, women in digital marketing face unique challenges on their path to success. Despite the obstacles, many women have successfully navigated the industry and achieved their goals. We spoke with five women from Bigfoot Digital, a leading SEO agency in London, to gather their insights and advice for others looking to break into the field.
The State of Women in Digital Marketing
Women hold only 24% of executive management positions in creative marketing sectors, highlighting the need for greater representation and support. Bigfoot Digital is bucking this trend, with a strong female workforce making up over 90% of the company. The leadership team is split between genders, demonstrating the agency’s commitment to equality and diversity.
5 Key Takeaways from Women in Digital Marketing
1. Building Confidence and Credibility
Jodie Ingle, Senior Account Manager, emphasizes the importance of networking and making an impression on the right people. “Continue to grow your network and earn your seat at the table,” she advises. “People will only take you seriously as a businesswoman if you actively challenge others and stand up for yourself.”
2. Embracing Authenticity and Authority
Emily Cocker, Digital Marketing Executive, encourages women to be themselves and never apologize for it. “This industry changes all the time, and you need to be confident in your abilities,” she says. “Do your research, step up, and speak out when necessary. There’s nothing wrong with taking the position of an authoritative businesswoman.”
3. Addressing Sexism and Stereotypes
Camille Brouard, Content Executive, stresses the need to stamp out sexism and ignorance in the workplace. “Make sure you correct harmful comments and demonstrate that you have the confidence to defend your position at the company,” she advises.
4. Empowering Yourself through Knowledge
Steph Briody, Account Manager, emphasizes the importance of being proactive and seeking out opportunities. “Put yourself forward for every opportunity that comes your way,” she says. “Read up on industry news, hold meetings, meet prospects, and above all, be proactive.”
5. Finding Support and Community
Lindsey Watson, Head of Social Media Marketing, highlights the value of finding a support network and coaching one another. “Form a close group of people you can trust to train you up, help you write powerful emails, and deliver important presentations,” she advises.
Conclusion
These five women from Bigfoot Digital offer inspiring examples of success and determination in the digital marketing industry. Their advice and insights provide valuable guidance for others looking to break into the field and achieve their goals. By building confidence, embracing authenticity, addressing sexism, empowering themselves through knowledge, and finding support, women in digital marketing can overcome obstacles and thrive in this exciting and rapidly evolving industry.
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