She Strengthens

Behind the Scenes: Answering Your Most Pressing Questions

As a business owner, I’ve received countless questions about my company and how it operates. In this article, I’ll be answering some of the most common queries, providing insight into my entrepreneurial journey.

Getting Started

1. What sparked the idea for your business?
   I began my career as a blogger, sharing my passion for career development and women’s empowerment. As my audience grew, I realized the need for more comprehensive resources, leading me to create online courses, coaching programs, and eventually, a membership site.

2. How do you generate revenue?
   My business primarily earns money through membership sites, group coaching, online courses, affiliate marketing, and partnerships with brands. Recently, we launched our first physical product, a planner.

Growth and Scaling

3. How did you scale your business?
   Consistency was key. I regularly posted on my blog, engaged with my audience, and created valuable content. I also developed an online course to address specific pain points in my market.

4. What role did advertising play in your growth?
   I didn’t invest in Facebook ads until 2014, nearly five years into my journey. However, once I had a deep understanding of my market and a clear solution to their problems, ads helped me scale my business.

Financial Management

5. How do you manage your finances?
   I follow the principles outlined in “Profit First.” I prioritize paying myself first, avoid debt, and maintain a frugal approach to expenses. This allows me to invest back into my business and ensure its continued growth.

Partnerships and Collaborations

6. Who have been some of your most influential mentors or coaches?
   I’ve had the privilege of working with Sue Painter, Joy Chudacoff, Ali Brown, Amy Porterfield, and Stu McLaren, each of whom has contributed significantly to my business acumen.

Marketing and Promotion

7. How do you promote your products and services?
   I utilize various channels, including social media, email marketing, webinars, and networking events. I also leverage my existing audience by sharing valuable content and encouraging referrals.

Personal and Professional Life

8. What is it like working with your spouse?
   It’s an incredible experience. We make a great team, and while it can be challenging at times, the benefits of having a shared vision and flexible schedule far outweigh any difficulties.

9. How did you make the decision to leave your 9-to-5 job?
   After years of building my business on the side, I knew it was time to take the leap. I had a steady stream of clients, a proven concept, and a growing business that required more attention.

10. Was it scary to take the risk of quitting your job?
    Not really. I had prepared financially, paid off debt, and saved enough to support myself during the transition. I was more excited about the opportunity to pursue my passion full-time than fearful of the unknown.

By sharing my experiences and insights, I hope to inspire and empower others to pursue their own entrepreneurial journeys.