Building a Loyal Following from Scratch
Are you struggling to find people to join your membership site or online community? You’re not alone. Many entrepreneurs face this challenge, especially when they’re just starting out. But here’s the thing: you don’t need a huge audience to get started.
Leverage Your Existing Network
You already have a personal brand, and with that comes a network of people who know and like you. Think about it: you have friends, family, colleagues, and former classmates who might be interested in what you have to offer. You also have contacts at your local salon, gym, or other community hubs. These people can be your first members, and they can help you build momentum.
Start Small and Focus on Momentum
My first course had only four people, but it was a start. The key is to keep moving forward and building on that initial momentum. In the next few weeks, you can start building your list and reaching out to potential members. Remember, it’s not about having a huge audience; it’s about making progress and helping people.
The Power of Feedback
When you do start to attract new members, make sure to follow up with them and ask for feedback. This will help you understand what they’re looking for and how you can deliver value to them. Ask questions like:
- What brought you to our community?
- What do you hope to achieve as a member?
- How can we exceed your expectations?
- What topics would you like us to cover in our training?
It’s Not About You; It’s About Them
Remember, building a loyal following is not about self-promotion; it’s about helping others. You’re about to transform and change people’s lives, so focus on their needs and concerns. By doing so, you’ll build trust and loyalty, and your membership site will thrive.
Taking the First Step
So, what’s holding you back? Start building your list today, and take the first step towards creating a loyal following. Don’t worry if it’s small at first; just focus on making progress and delivering value to your members. With time and effort, you’ll build a community that will support you and help you achieve your goals.
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