The Damaging Effects of Eurocentric Beauty Standards
A Culture of Conformity
European beauty standards have long been the benchmark for physical attractiveness, perpetuating a culture of conformity that can lead to self-esteem issues and body dysmorphia. Despite occasional glimpses of progress, these standards remain deeply ingrained in popular culture, worshipping white physical features as the epitome of beauty.
The Characteristics of European Beauty
So, what exactly are these beauty standards? They typically entail light skin and eyes, thin bodies and noses, and poker-straight hair. Independent artist and songwriter Siena Liggins notes that these standards have a profound impact on our culture, trickling down to affect various aspects of our lives.
A Tale of Two Continents
But how do European beauty standards differ from their American counterparts? While both cultures prioritize thinness and whiteness, American beauty standards have shifted over time, from the “heroin chic” look of the 90s to today’s emphasis on exercise and curvier figures. However, whiteness remains the dominant ideal, and the obsession with thin bodies persists.
The Harmful Legacy of Eurocentric Beauty
The damaging effects of European beauty standards cannot be overstated. By implying that those who conform to these standards are the most attractive, we perpetuate a harmful cycle of self-hate among people of color. The entertainment and beauty industries reinforce these ideals, making it difficult for individuals to find representation and feel seen.
The Far-Reaching Consequences
The impact of European beauty standards extends far beyond the entertainment industry, affecting our daily lives, workplaces, and educational systems. Research has shown that Black women with straightened hair are more likely to land job interviews than those with natural hairstyles. The “doll test” has also demonstrated how these beauty standards can negatively impact the self-perception of Black children.
Breaking Free from Eurocentric Beauty
So, how can we move past these harmful beauty standards? According to Siena Liggins, change requires a collective effort to challenge the status quo. We need to reimagine what beauty looks like, letting in new voices and perspectives. This includes diversity at the gatekeeper level, ensuring that those behind the ideas and their execution have diverse backgrounds, cultures, and ethnicities. Only then can we hope to see a lasting shift towards inclusivity and acceptance.
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