She Strengthens

Behind the Scenes: How One Business Owner Made a Year of Crucial Decisions

As a business owner, it’s easy to get caught up in the day-to-day tasks and lose sight of the bigger picture. But what if you took a step back and really thought about the decisions that could change the course of your business? For one entrepreneur, 2016 was a year of making those crucial decisions, and it paid off in a big way.

From Scared to in Control

A year ago, things were uncertain. The business model was changing, and it was time to adapt. But with uncertainty comes fear, and it’s easy to let that fear hold you back. Instead, this business owner chose to take control and make intentional decisions that would drive growth and success.

The Power of Mindful Decision-Making

It’s easy to get caught up in the hustle and bustle of running a business, but it’s essential to be mindful of the decisions you’re making every day. Are they aligning with your goals and values? Or are they holding you back? By being intentional with your decision-making, you can create a business that truly reflects your vision.

12 Decisions That Changed Everything

So, what were some of the crucial decisions that made all the difference? Here are 12 key takeaways:

1. Transitioning to a Membership Site Model: By switching to a membership site model, the business was able to scale and reach more people.
2. Investing in Education: Investing in courses and coaching helped the business owner gain new skills and stay ahead of the curve.
3. Focusing on Community Building: Building a community around the business helped to create a loyal following and drive engagement.
4. Sharing Passion Projects: Sharing passion projects, even if they don’t earn money, helped to build trust and showcase expertise.
5. Being More Open and Vulnerable: Sharing personal stories and struggles helped to build connections with the audience and create a more authentic brand.
6. Focusing on Instagram and Pinterest: Focusing on these two platforms helped to drive traffic and engagement.
7. Creating a 90-Day Planner: Creating a valuable resource helped to build trust and showcase expertise.
8. Hosting FB Lives: Hosting live sessions helped to connect with the audience and build a community.
9. Adding Guest Contributors: Adding guest contributors helped to bring new perspectives and ideas to the table.
10. Brought On Interns and a Community Manager: Expanding the team helped to free up time and focus on high-level tasks.
11. Thinking Bigger: Setting big goals and thinking bigger helped to drive growth and success.
12. Sharing My Story: Sharing personal struggles and successes helped to build connections with the audience and create a more authentic brand.

The Result? A Business That’s Truly Scalable

By making these crucial decisions, the business owner was able to create a business that’s truly scalable. With a loyal community, a valuable resource, and a team in place, the business is set up for success in 2017 and beyond.