Embracing a New Era of Wellness
As we step into 2022, there’s a sense of hope and renewal in the air. After a tumultuous few years, people are more committed than ever to prioritizing their health, wellness, and fitness. We’re excited to share our predictions for the top trends that will shape the industry this year.
Wellness Becomes a Way of Life
Gone are the days of treating self-care as an afterthought. In 2022, people will prioritize holistic wellness, incorporating it seamlessly into their daily lives. This shift is driven by the growing realization that taking care of our bodies and minds is essential in today’s fast-paced, uncertain world.
Functional Furniture and Wearables
Expect to see a surge in functional furniture and wearables that promote wellness. Products like Resonate, a meditation-enhancing seat and ottoman, and AGOGIE resistance band pants, which provide a workout with every step, will become increasingly popular. Fitbit’s Daily Readiness Score, which offers personalized guidance on rest and activity, will also gain traction.
Affordable Smart Fitness
The smart fitness industry is poised for a revolution. With the rise of digital fitness companies, prices will drop, making high-tech equipment more accessible to the masses. Tempo Studio’s affordable fitness mirror and Macvon’s smart home fitness system are just a few examples of the innovative products that will dominate the market.
Making Peace with Periods
It’s time to break the taboo surrounding menstruation. In 2022, we’ll see a surge in companies and products focused on period care. From natural pain relief alternatives to sustainable, eco-friendly products, the period space is about to get a whole lot more comfortable. PowerDot’s Period Pain Relief program and The Period Company’s affordable, super-absorbent underwear are just a few examples of the innovative solutions that will make periods more manageable.
The Food Renaissance
After a year of isolation, people are craving connection – with family, friends, and food traditions. Expect a resurgence in farm-to-table eating, baking, fermenting, and gardening. The Farmstand, a hydroponic garden from Lettuce Grow, and Ninja’s kitchen equipment will make it easier for people to grow and prepare their own food.
Customized Everything
The one-size-fits-all approach to health and wellness is dead. In 2022, brands will focus on offering individualized services and products tailored to each person’s unique needs. From customized supplements to personalized workout plans, the industry will shift towards a more bespoke approach. The Good Feet Store’s custom orthotic inserts, Viome’s DNA-based supplements, and FlexIt’s virtual personal training sessions are just a few examples of the innovative solutions that will dominate the market.
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