She Strengthens

Shopping with a Clear Conscience: Navigating the New Normal

As a self-proclaimed shopaholic, I’ve always found solace in the thrill of the hunt, whether it’s scoring a great deal or treating myself to something special. But with the rise of COVID-19, my shopping habits have had to adapt to a new reality. Gone are the days of carefree browsing and impulse buys; now, every purchase comes with a sense of responsibility.

The Power of Local Businesses

In these trying times, it’s more important than ever to support local businesses and neighborhoods. Erica Feldmann, owner of HausWitch, a brick-and-mortar retail shop in Salem, Massachusetts, emphasizes the importance of community. “Community is what will get us all through this,” she says. By shopping with independently owned and operated shops and retailers, we can continue to support individuals like ourselves.

Defining a Small Business

So, what constitutes a small business? It’s not just the mom-and-pop grocer down the street; it’s also indie boutiques, smaller national retailers, and even solo artists and makers. These businesses often deliver ethically sourced goods and services, and they need our support now more than ever.

The Art of Ethical Shopping

When it comes to nonessential items, it’s essential to be thoughtful about our purchases. Ask yourself: “Is it fair to ask a delivery person to bring this to my house right now?” Consider bundling orders with others in your household to limit the impact on delivery workers and warehouse staff. And when you do make a purchase, do so in moderation.

Doing Your Research

Before making a purchase, do your research. Read up on the business you’re supporting and ask questions. How do they treat their employees? Are they taking necessary precautions to keep workers safe? Are they providing support to their local community?

The Naughty-or-Nice List

Make a list of businesses that are doing it right. Research how they’re managing COVID-19, and ask questions. Are they providing extra pay, gear, or support for their workers? Are they helping to provide PPE or manufacturing hand sanitizer? Follow accounts that track company transparency, such as Worker Rights Consortium and Retail Dive.

Local Businesses: The Unsung Heroes

Local businesses like Rise Floral and Apothecary of Light are adapting to the new normal by offering doorstep deliveries and webcam portrait sessions. These small businesses are not only keeping their staff employed but also providing essential services to their communities.

The Cultural Importance of Small Businesses

As a chronically ill person, I know that shopping can be a form of self-care. But it’s essential to recognize the privilege that comes with being able to afford these comforts. By educating ourselves about the businesses we support, we can make more informed choices that benefit our communities.

Shopping with Intention

So, what does it mean to shop with intention? It means considering what you need most during this time. Is it a new dress to wear around the house or a new shade of lipstick to take selfies with? Maybe it’s a stack of books to burn through during isolation. By gearing your nonessential purchases towards things that will enrich your life, you’ll be supporting local businesses and doing your part to create a more ethical shopping landscape.