She Strengthens

Empowering Women, Empowering Business: A Conversation with Melonie Derose

As a successful entrepreneur and founder of Empact, a natural food snack company, Melonie Derose is no stranger to building businesses and thriving in competitive markets. With a background as an attorney and a passion for empowering women and girls, Melonie’s story is one of inspiration and motivation.

From Attorney to Entrepreneur: A Journey of Passion and Purpose

Before becoming an entrepreneur, Melonie worked as an attorney, but it was her desire to make a difference in the lives of women and girls that led her to start Empact. The company’s mission, which stands for “empowering women and girls” and “helping them make an impact in their families and communities,” aligns perfectly with Melonie’s values.

Balancing Passions and Priorities

As a mother of two (soon to be three) and a business owner, Melonie knows a thing or two about maintaining balance in life and business. When asked about her strategies for juggling multiple passions and priorities, Melonie shared her insights on the importance of setting clear boundaries, prioritizing self-care, and surrounding herself with supportive people.

Overcoming Fear and Scarcity Mindsets

Growing and scaling a business can be daunting, especially when faced with fear-based and scarcity mindsets. Melonie offered practical advice on how to overcome these obstacles, emphasizing the need to focus on abundance rather than scarcity, and to reframe fear as an opportunity for growth and learning.

Standing Out in a Crowded Market

With millions of competitors vying for attention, standing out in a crowded market can seem impossible. Melonie shared her strategies for differentiating Empact, including the importance of storytelling, building a strong brand identity, and creating a loyal community of customers.

Empowering Women and Girls through Business

Melonie’s commitment to empowering women and girls extends beyond her business. She works closely with nonprofits and is dedicated to creating jobs and opportunities for women in her community. Her approach serves as a model for entrepreneurs looking to make a positive impact through their businesses.

Key Takeaways

• Set clear boundaries and prioritize self-care to maintain balance in life and business
• Focus on abundance rather than scarcity to overcome fear-based mindsets
• Develop a strong brand identity and create a loyal community of customers to stand out in a crowded market
• Empower women and girls through business by creating jobs and opportunities

By following Melonie’s example and implementing these strategies, entrepreneurs can build successful businesses that make a positive impact on the world.