Fitness Meets Empowerment: Beyoncé Partners with Peloton
The era of stagnant workouts is behind us, thanks to a groundbreaking collaboration between Peloton and the queen of female empowerment, Beyoncé. This multi-year partnership is set to revolutionize the fitness industry, celebrating music and social initiatives that honor Historically Black Colleges and Universities (HBCUs) and homecoming season.
A Celebration of Homecoming and HBCUs
Beyoncé’s iconic Netflix documentary, “Homecoming,” broke streaming records and paid tribute to HBCU homecoming culture. Now, Peloton’s 3.6 million members will have access to a series of Homecoming-themed workout experiences, available on the Peloton app and compatible hardware.
Workouts that Give Back
This partnership goes beyond fitness; Beyoncé and Peloton are giving back to the community. By the end of November, students at 10 HBCUs will receive 2-year Peloton Digital memberships, granting them access to the full fitness library, even without equipment. Future partnerships with these schools will also provide opportunities for those pursuing health and wellness careers.
Experience the Beyoncé x Peloton Collaboration
Log onto the Peloton app or fire up your Peloton Bike, Bike+, or Tread+ to experience the Beyoncé Artist Series. This special collaboration features indoor cycling, running, strength, boot camp, yoga, and meditation workouts, led by instructors who will push you to new heights.
Try Before You Commit
Not ready to join the Peloton community just yet? Take advantage of a 30-day free trial on the Peloton app and experience a Beyoncé-led workout. With no equipment required, you can still get a taste of Sasha Fierce’s motivation to power through your workout.
Unleash Your Inner Beyhive
With this partnership, the boundaries between fitness and empowerment have never been more blurred. Get ready to sweat, get motivated, and join a community that celebrates self-care and social responsibility.
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