She Strengthens

Building a Loyal Following: The Power of Email Lists

In today’s digital landscape, email remains the most effective way to connect with others online. People check their inboxes multiple times a day, eager to feel seen and heard by others. As a business owner, it’s crucial to tap into this desire for connection by building an email list.

Your Audience is Waiting

Potential clients are eager to hear from you and receive your expertise. Don’t worry about being too pushy or sending too many emails. In fact, one of the biggest mistakes new entrepreneurs make is not emailing enough. When people unsubscribe, it’s actually a good thing – you only want committed individuals on your list.

The Rule of Seven

A prospect needs to see or hear your marketing message at least seven times before taking action and making a purchase. This means sending a single email and expecting results is unrealistic. Your email strategy should focus on building a relationship with your audience, providing value and insights that resonate with them.

Choosing the Right Email System

With so many options available, selecting the right email system can be overwhelming. Here’s a breakdown of three popular options, tailored to different stages of your business:

• Beginner: Mailchimp is ideal for those just starting out, with limited funds and no existing customer base. It’s a great platform for learning the ropes and building a list from scratch.
• Advanced: 1shoppingcart.com is perfect for businesses looking to segment their customers, charge higher prices, and integrate their email list with an e-commerce shop. This platform offers advanced features and a professional appearance.
• Rock Star: Infusionsoft.com is designed for established businesses with consistent cash flow and a desire for more sophisticated systems. This platform requires more technical expertise, but offers advanced tracking and follow-up capabilities.

By choosing the right email system and focusing on building meaningful relationships with your audience, you can unlock the full potential of your email list and drive business growth.