She Strengthens

Building a Brand in the Ever-Changing World of Social Media

Gary Vaynerchuk, a renowned entrepreneur and social media expert, recently shared his insights on leadership, social media, and entrepreneurship at ICON, Infusionsoft’s annual user conference. His message was clear: building a brand is key to success in today’s fast-paced digital landscape.

The Rise of Snapchat

Vaynerchuk emphasized the importance of Snapchat, predicting that it will become a dominant platform in the next two years. He encouraged businesses to establish a presence on Snapchat now, rather than waiting for the platform to become more mainstream.

Beyond Transactions: Building a Brand

Vaynerchuk stressed that building a brand is more important than focusing solely on transactions, conversions, and ROI. A strong brand can withstand changes in technology and social media platforms, whereas a transactional approach can leave businesses vulnerable to shifts in the market.

Embracing New Platforms

To stay ahead of the curve, businesses should learn about new social media platforms in parallel with the current ones they are using. This includes creating accounts, exploring how other businesses are using the platforms, and experimenting with new features.

The Future is Mobile

With mobile searches surpassing desktop searches for the first time, Vaynerchuk emphasized the importance of designing websites with a mobile-first approach. Businesses must prioritize mobile optimization to stay competitive.

Adapting to Change

The past can inform the future, and businesses must be willing to adapt to current market behaviors. This includes staying up-to-date with the latest social media trends and adjusting strategies accordingly.

Overcoming Overwhelm

Feeling overwhelmed by social media? Vaynerchuk’s solution is simple: devote more time. By investing extra hours into social media, businesses can stay ahead of the competition and build a strong online presence.

Bringing Value to Periscope

Before using Periscope, businesses should ask themselves if they can bring value to their audience. This means replicating the success of TV by offering sports, information, and high-quality content.

Investing in the Future

Vaynerchuk’s final takeaway was that businesses should be willing to lose money every day building their brand, as this investment will pay off in the long run. By prioritizing brand-building over transactions, businesses can survive any change in the future.

Doing it with Integrity

Most importantly, Vaynerchuk emphasized that how you make money is more important than how much you make. Businesses should prioritize integrity and authenticity, doing what feels good and right, rather than following the crowd.