She Strengthens

Unlock the Power of Public Speaking: A Step-by-Step Guide to Getting Booked at Events

As a business owner, spreading your message to multiple people at once is an excellent way to save time, make more money, and make a meaningful impact. Public speaking is a powerful tool that can help you achieve this goal. But, where do you start?

The Surprising Truth About Speaking Event Organizers

Believe it or not, speaking event organizers are actively searching for talented speakers like you. They face immense pressure to find the right speakers, and often, they’re open to booking someone new. In fact, many events are booked at the last minute due to cancellations or changes in schedules.

The 5-Step Guide to Getting Booked at Speaking Events

Step 1: Research and Create a List of Potential Events

Start by researching groups in your local area that might be interested in having you speak. You can expand to other areas later. Make a list of potential events, including contact information for meeting organizers. Consider delegating research tasks to an assistant, but be sure to personally handle calls and coordination with organizers.

Step 2: Clear Distractions and Start Dialing

Dedicate a few hours to calling your list without distractions. Prepare yourself mentally, and remember that the first call is always the scariest. Once you get into a rhythm, it becomes easier. Be sure to ask for referrals after each event, including introductions to other organizers and LinkedIn recommendations.

Step 3: Develop a Compelling Script

Craft a script that showcases your expertise and highlights the value you can bring to the event. Here’s an example:

“Hi, my name is [Your Name]. I’m a speaker, and I’d love to discuss bringing my expertise to your next event. My presentation focuses on [Topic], and I believe it could greatly benefit your audience. What would you need from me to consider booking me for your next event?”

Step 4: Prepare Answers to Common Questions

Anticipate questions organizers might ask, such as:

• What is your presentation about?
• What is your budget? (Remember to negotiate and provide a range.)

Step 5: Turn a “No” into a “Yes”

If an organizer declines or says they’re already booked, ask if they’d like to keep your information on file as a backup speaker in case of cancellations. This can lead to future opportunities.

By following these steps, you’ll be well on your way to getting booked at speaking events and sharing your message with a wider audience. So, what are you waiting for? Start researching, scripting, and dialing your way to public speaking success!