The MLM Epidemic: A Guide to Spotting and Dealing with Multi-Level Marketers
Multi-level marketing schemes (MLMs) have become a pervasive phenomenon, affecting countless individuals and relationships. Despite the widespread awareness of their financial risks, MLMs continue to thrive, especially among women who have borne the brunt of job losses during the pandemic. While you may know how to avoid falling prey to MLMs yourself, recognizing the signs of someone entangled in an MLM can be a challenge.
Identifying the MLM Archetypes
To navigate these complex situations, it’s essential to understand the various types of individuals who get involved with MLMs. Here are five common archetypes:
The Influencer
This individual uses social media platforms to promote MLM products, often under the guise of sharing their personal experiences or routines. They may seem confident and unapologetic about their involvement, as they’re already comfortable with the idea of selling products they don’t necessarily believe in.
How to Deal: Avoid arguing with them about the merits of MLMs, especially on social media. If you’re close to them, address the issue in person or over the phone.
The Comeback Queen
This person reappears in your life after a long time, touting their newfound business venture and attempting to recruit you. They may be struggling to make ends meet and have exhausted their existing network.
How to Deal: Politely decline their offers, and suggest catching up for a non-work-related activity. Avoid feeling obligated to help them see the light.
The Stealth Feminist
This MLMer presents themselves as a proud, ambitious, and independent individual who has bought into the “girl boss” ideology. They may use feminist rhetoric to justify their involvement, claiming that MLMs empower women.
How to Deal: Refrain from taking their arguments personally, and avoid getting drawn into debates. Firmly decline their offers, and don’t engage further.
The Lifestyle Queen
This individual flaunts their supposed freedom and flexibility, often posting about their relaxed morning routines or luxurious vacations. However, beneath the surface, they may be struggling with debt and isolation.
How to Deal: Don’t fall prey to lifestyle envy. Stick to your own goals and priorities, and politely decline their recruitment attempts.
The Repeat Offender
This person has a history of jumping from one MLM to another, often due to insecurity about their skills or employability in traditional jobs.
How to Deal: Offer to help them improve their resume, find skills courses, or practice interviews. Be supportive, but maintain your boundaries.
Protecting Yourself
Remember that MLMs can be financially and emotionally draining. While you may not be able to save others from their involvement, you have a responsibility to protect yourself. Stay calm, be vigilant, and prioritize your own well-being.
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