She Strengthens

The True Meaning of Pride Gets Lost in Corporate Hype

As we celebrate Pride month, it’s essential to acknowledge the dual nature of this event. On one hand, it’s a time to commemorate the progress made towards LGBTQ+ equality and celebrate the community’s resilience. On the other hand, it’s a stark reminder of the ongoing struggles we face globally. Amidst the festivities, a crucial question arises: Are corporations genuinely committed to supporting the LGBTQ+ community, or is it just a marketing ploy?

The Rise of Pride-Themed Merchandise

Every June, companies flood the market with Pride-themed products, from rainbow-colored socks to awkwardly designed hoodies. While some donate a portion of their profits to LGBTQ+ charities, it’s hard not to feel that their efforts are disingenuous. Why do they need to create a grand advertising campaign to prove their support? Is it merely to garner praise and attention?

The Hypocrisy of Corporate Allyship

Some companies, like Peloton, go as far as to create limited-edition merchandise, but what about their actions throughout the rest of the year? Do they truly care about the LGBTQ+ community, or is it just a means to boost their brand image? Moreover, what about companies whose products are manufactured in countries where being LGBTQ+ is illegal? What concrete steps are they taking to support those individuals?

The Insincerity of Corporate Tweets

When companies like Amazon tweet about standing together with the LGBTQIA+ community, it rings hollow. After all, Insider reported that Amazon had donated to Congress members who voted against the Equality Act. Similarly, McDonald’s and Walmart have expressed support for the LGBTQ+ community while simultaneously funding anti-LGBTQ+ politicians. It’s hard not to feel that their words are empty and self-serving.

Pride Should Be About the Community, Not Corporations

Pride parades and events should focus on grassroots organizations, charities, and youth groups. It’s time to shift the spotlight away from corporations and their superficial displays of support. Instead, let’s celebrate the authentic voices and contributions of LGBTQ+ individuals. By doing so, we can reclaim the true spirit of Pride and move towards a more inclusive and equitable future.

Supporting LGBTQ+-Owned Businesses

If you want to make a genuine impact, consider supporting small businesses created and run by LGBTQ+ individuals. Brands like Fluide, Steer Queer, and QueerKwe Designs are making a real difference in their communities. By choosing to shop from these businesses, you’re directly contributing to the empowerment of LGBTQ+ individuals.

It’s Time to Rethink Corporate Involvement in Pride

The exploitation of LGBTQ+ people for corporate gain needs to stop. It’s essential to recognize the decades of oppression and struggle that the community has faced, rather than reducing them to a marketing opportunity. Corporations may think they belong at Pride, but their actions speak louder than their words. It’s time to reclaim Pride and focus on the true heroes: the LGBTQ+ individuals and organizations fighting for equality and justice.