She Strengthens

From Debt to Success: Aja Dang’s Journey to Self-Made

Starting Small, Dreaming Big

Aja Dang, a TV personality turned content creator and business owner, knows firsthand the importance of taking intentional steps towards success. With a remarkable journey of overcoming $200,000 in debt, Aja has learned to make the most of limited resources. As the founder and CEO of MSTRPLN, she shares her valuable insights on how to achieve your goals without breaking the bank.

Budgeting for Success

When starting a business with limited funds, it’s easy to assume that “no money” is the budget. However, Aja emphasizes the importance of creating a budget, even if it’s tentative. She recommends setting a base budget that covers essential expenses, such as rent, utilities, and food, and projecting your monthly income. Additionally, having an emergency fund in place can provide a safety net during uncertain times.

Building a Strong Online Presence

Aja’s experience with Squarespace has been instrumental in her success. With its reliable customer service and easy-to-use platform, she was able to build her website and sell merchandise without any prior technical expertise. When choosing a website builder, it’s crucial to prioritize premium customer service and scalability to accommodate your growing business needs.

Celebrating Small Wins

Positive thinking can be a powerful tool in achieving success. Aja stresses the importance of congratulating yourself for small wins, which can help maintain motivation and focus. By acknowledging your progress, you can stay encouraged and committed to your goals.

Tracking Your Finances

As an entrepreneur, it’s essential to take charge of tracking your payments. Aja recommends creating a spreadsheet to monitor client payments, including due dates, scope of work, and payment status. This system helps ensure timely payments and allows for effective tax planning.

Take the First Step

If you’re ready to start building your personal website, consider Squarespace for a free trial. With its user-friendly interface and reliable customer service, you can create a professional website that grows with your business.