She Strengthens

Building a Strong Foundation: Avoiding Costly Mistakes in Your Startup

When it comes to startups, mistakes are an inevitable part of the journey. While they can be valuable learning experiences, they can also be costly and detrimental to the success of your business. This is especially true in the early stages, where every dollar counts.

The Importance of Investing Wisely

Theresa Olloh, CEO and founder of Hamalie, learned this lesson the hard way. In her haste to create a website, she chose an unreliable host, which ended up costing her in more ways than one. “I regret not using Squarespace from the start,” Olloh admits. “It wasn’t until I switched that I realized the importance of having a trusted and affordable hosting company.”

Taking Control of Your Brand

Hamalie is an e-commerce platform that showcases contemporary African brands, and Olloh’s experience with Squarespace has been instrumental in helping her achieve her vision. With Squarespace, Olloh has complete control over her brand’s distribution and creative direction. “I love being able to manage things myself,” she says. “I can upload new products easily, and everything you see on the website, I did it myself. It’s a great feeling knowing I can handle it all.”

The Risks of Choosing the Wrong Host

So, what are the consequences of not choosing a reliable hosting company? Here are a few costly cons to consider:

Security Breaches

Choosing a host with poor security systems can put your site and brand at risk of being hacked or deleted. This can compromise customers’ personal and financial information, leading to a loss of trust and revenue.

Poor Customer Service

Not all hosting companies offer equal customer service. While they may be quick to take your money, getting help when you need it can be a challenge. Squarespace, on the other hand, offers round-the-clock customer service with swift response times.

Loss of Money and Time

When you’re just starting out, losing money and time can be devastating. An untrusted host can impact your revenue through design and technological limitations, negatively affecting the user experience. With Squarespace, you can adapt to your growing needs without worrying about limitations.

Getting Started with Squarespace

If you’re ready to build your website and avoid costly mistakes, head to Squarespace for a free trial. With our offer code, you can also save 10% off your first purchase of any website or domain. Don’t let poor hosting choices hold you back from achieving your business goals.