Rethinking Networking: From Self-Serving to Supportive
When it comes to networking, many of us view it as a necessary evil – a means to an end, where we try to extract favors and benefits from others. However, what if we flipped this approach on its head? What if networking became about building a community of support, where we focus on helping others rather than just ourselves?
Proactive Outreach
According to Fran Hauser, former President of Digital at Time, Inc., reaching out to people outside of our daily circles is crucial for success. By doing so, we can avoid isolation and connect with those who can help us grow. Take the initiative to reach out to people you admire or want to learn from, and start building meaningful relationships.
Define Your Goals
Before attending a networking event or reaching out to someone new, ask yourself what you hope to achieve. Are you looking for career guidance, industry expertise, or simply to expand your professional circle? By defining your goals, you can tailor your approach and make more intentional connections.
Organic Networking
Richard Moross, CEO and Founder at MOO, advocates for an “organic” approach to networking. Instead of treating it as a transactional activity, focus on learning from others and finding shared interests. Practice active listening, and approach conversations with a genuine desire to understand the other person’s perspective.
Add Value First
Nick Gray, Founder at Museum Hack, believes that offering value to others is key to building a strong network. Send relevant articles or event invitations with personalized messages, or host gatherings to connect people in your community. By doing so, you’ll establish yourself as a valuable resource and attract like-minded individuals.
Follow-Through Matters
Zvi Band, CEO and Co-Founder at Contactually, stresses the importance of follow-up after meeting someone new. Capture notes, prioritize relationships, and follow through on promises to build trust and credibility.
Clarify Your Value
Antonia Hock, Vice President at The Ritz-Carlton Leadership Center, advises that when reaching out to someone, make sure to provide a specific reason why you’re a great fit or worthy contact. Keep your message concise, personalized, and relevant to the person you’re trying to connect with.
Rethinking Networking
By shifting our mindset around networking, we can transform it from a self-serving activity to a supportive community-building exercise. It’s about connecting with peers, offering help, and learning from others. Remember, networking is not about what others can do for you, but about what you can do for others.
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