She Strengthens

Uncorking the Hidden History of Black Liquor Makers in America

As we approach Juneteenth, it’s essential to acknowledge and celebrate the rich history of Black liquor making in America. From the bayous of Louisiana to the vineyards of California, Black entrepreneurs have played a significant role in shaping the country’s spirits industry. Let’s raise a glass and delve into the stories of five trailblazing individuals who paved the way for future generations.

Cato Alexander: The First Black Bartender with a National Presence

Born into slavery in 1780, Cato Alexander became one of the first Black bartenders to gain national recognition. His impressive client list included none other than George Washington. Alexander’s legacy serves as a testament to the resilience and determination of Black individuals in the face of adversity.

Nearest Green: The Whiskey Mastermind Behind Jack Daniel

Nearest Green, a Black man born into slavery, taught Jack Daniel the art of whiskey making. This unsung hero’s contribution to the world of spirits is undeniable, and his story deserves to be told.

Bertie Brown: The Prohibition-Era Moonshining Pioneer

In the early 1900s, Bertie Brown made a name for herself as a moonshining pioneer during Prohibition in Fergus County, Montana. This fearless Black woman’s entrepreneurial spirit and determination inspire us to this day.

John June Lewis Sr.: The First Black Winemaker in the United States

Believed to be the first Black winemaker in the United States, John June Lewis Sr. opened Woburn Winery, the first Black American-owned winery, in 1940. His pioneering efforts paved the way for future generations of Black winemakers.

Jackie Summers: The First Black Person to Own a Liquor-Making License

In 2011, Jackie Summers became the first Black person in the United States to own a liquor-making license. This milestone achievement marks a significant step forward in the fight for diversity and representation in the spirits industry.

The History of Black Wine and Beer Making

Black wine and beer making have their roots in precolonial Africa, where palm wine and beer were integral to religious and secular ceremonies. The history of alcohol in the United States is deeply connected to the Transatlantic slave trade, specifically through rum. Despite laws aimed at preventing Black Americans from consuming alcohol, the Black wine and spirits community continued to thrive.

Celebrating Black-Owned Wine and Spirits Businesses

This Juneteenth, let’s raise a glass to the Black-owned wine and spirits businesses that are changing the game. We spoke to the owners of three innovative companies that are making waves in the industry.

Exclave Spirits: Uncovering the Contributions of Black People in the Spirits Craft

Andrew Albert created Exclave Spirits, a family-run whiskey brand, to increase awareness of Black liquor history. This New Orleans-based business donates a portion of its proceeds to The Michael James Jackson Foundation, which funds the education of Black brewers and distillers.

Happy Hour Recipe: Exclave Spirits’ Champagne Wayne

This community-enriching cocktail symbolizes Exclave’s commitment to inclusivity. Ingredients include 1 1/2 ounces Exclave Rye, 1/2 ounce Jacoulot Peche, and 2 ounces Torre Oria Cava.

Anteel Tequila: Empowering Communities Through Tequila

Nayana Ferguson, the founder of Anteel Tequila, is the first Black woman to own or co-own a tequila brand. Her story is one of inspiration and empowerment, and her tequila is changing the narrative for those who have horror stories.

Happy Hour Recipe: Anteel Tequila’s Reposado Julep

This twist on the classic Mint Julep honors Jasper Crouch, a self-proclaimed free person of color who mastered the drink in the 1820s. Ingredients include 1/2 ounce agave syrup, 6 mint leaves, crushed ice, 2 ounces Anteel Reposado Tequila, and a mint sprig.

LoveLee Wine: Infiltrating the Wine Industry

Aamira Garba, a sommelier-in-training and owner of LoveLee Wine, is part of the 0.01 percent of American wineries that are Black-owned. Her business is a testament to the growth and inspiration of Black representation in the wine industry.

Happy Hour Recipe: LoveLee Wine’s Bubbly

This refreshing cocktail makes 2 servings and includes 4 ounces LoveLee “Legend Blend” Wine, 2 ounces triple sec, 2 ounces ginger ale, 1 ounce gold tequila, and 1 ounce orange juice.

As we celebrate Juneteenth, let’s remember to raise a glass to the trailblazers who paved the way for Black entrepreneurs in the spirits industry. Their stories are a testament to the power of resilience, determination, and community. Cheers to the future of Black-owned wine and spirits businesses!